Who's actually buying fractions of an NFT? It feels like an effective way to pump and dump. Make a large initial "investment" by generating headlines off the pr

Who's actually buying fractions of an NFT? It feels like an effective way to pump and dump. Make a large initial "investment" by generating headlines off the price, get some buddies to buy some shares to legitimize it, and then wait for articles like this one to publicize it. Further in the article there's also a bit about ESGs: > If you hire a few extra white men this quarter, that makes it less likely that you will hit your ESG targets, which makes it more likely you’ll pay more interest in the future, which increases the value of your liability (the amount you owe), which reduces your earnings for this quarter. Is this a real thing?