My takeaway from this is that (with the right hook and the right news coverage) it's easy to get a relatively large number of people to contribute a relatively

My takeaway from this is that (with the right hook and the right news coverage) it's easy to get a relatively large number of people to contribute a relatively small amount of money to be part of a phenomenon. c.f. https://en.wikipedia.org/wiki/The_Million_Dollar_Homepage https://en.wikipedia.org/wiki/The_Million_Dollar_Homepage