I think this will be quite similar to non-EU business that do not have an actual legal foothold in the EU: nothing happens (because what actually could?). I am

I think this will be quite similar to non-EU business that do not have an actual legal foothold in the EU: nothing happens (because what actually could?). I am actually surprised by some US businesses (local newspapers for instance) that make the effort to use GDPR cookies instead of not giving, as you say, a fuck.