To me, app design goes beyond just looks. Its how it works... how well it flows the user into getting exactly what they want done when they want it. Every colo

To me, app design goes beyond just looks. Its how it works... how well it flows the user into getting exactly what they want done when they want it. Every color has a purpose for main and secondary actions, every shape has a purpose. Well designed UI will draw a users eyes to what is critical, what is major later, and what is 'be cool to use'. Ive ran across apps that simply look good but terrible user experience. User experience is what separates the amateur apps to the full blown mega millions..