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Thanks for link! In that case, fined the company, but not the influencers? I mean, it makes sense, the influencers are small potatos in many cases just hustlin
by jrochkind1 5y ago
Thanks for link! In that case, fined the company, but not the influencers?
I mean, it makes sense, the influencers are small potatos in many cases just hustling to get by.
But... the company probably just takes the risk as a potential cost of doing business (especially when enforcement is so rare; in this case they were fined $1 million which isn't peanuts, but I wonder what % of their profits it was...), and the influencer has no incentive to worry about it at all unless the company paying them tells them to.
- fouc 5y agowhen an influencer is making $10k/mo or more, they probably have incorporated, or they're a sole proprietorship.