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>What I'm specifically interested in, is what happens when as an influencer you _don't_ disclose an ad? Are there fines? Of course, not everyone is caught and
by jasode 5y ago
>What I'm specifically interested in, is what happens when as an influencer you _don't_ disclose an ad? Are there fines?
Of course, not everyone is caught and punished but if you're big enough to attract the scrutiny of the FTC, they do issue fines for not disclosing ad sponsorship. Example:
https://www.marketingdive.com/news/ftc-fines-detox-tea-company-1m-over-instagram-ads/573703/ https://www.marketingdive.com/news/ftc-fines-detox-tea-compa...
- jrochkind1 5y agoThanks for link! In that case, fined the company, but not the influencers? I mean, it makes sense, the influencers are small potatos in many cases just hustling to get by. But... the company probably just takes the risk as a potential cost of doing business (especially when enforcement is so rare; in this case they were fined $1 million which isn't peanuts, but I wonder what % of their profits it was...), and the influencer has no incentive to worry about it at all unless the company paying them tells them to.
- fouc 5y agowhen an influencer is making $10k/mo or more, they probably have incorporated, or they're a sole proprietorship.