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This is enormously surprising to me. I can't seem to find any links to official legal code or documents on that page (seems to be a guide for influencers). What

This is enormously surprising to me. I can't seem to find any links to official legal code or documents on that page (seems to be a guide for influencers). What I'm specifically interested in, is what happens when as an influencer you _don't_ disclose an ad? Are there fines? Is it a series of "stern warnings", akin to the Comcast emails you'd get for pirating big Hollywood studio movies from public trackers on a home connection? An n-strikes and you're out system? Influencers (in joint union with targeted advertisements-- and even more tangentially cross-site/browser/device fingerprinting) has made me extremely embittered and disillusioned to social media in general, going so far as to delete old accounts made while I was younger and even abandoning certain platforms. (early-mid-20's here btw)

jasode 5y ago
>What I'm specifically interested in, is what happens when as an influencer you _don't_ disclose an ad? Are there fines? Of course, not everyone is caught and punished but if you're big enough to attract the scrutiny of the FTC, they do issue fines for not disclosing ad sponsorship. Example: https://www.marketingdive.com/news/ftc-fines-detox-tea-company-1m-over-instagram-ads/573703/ https://www.marketingdive.com/news/ftc-fines-detox-tea-compa...
- jrochkind1 5y ago
  Thanks for link! In that case, fined the company, but not the influencers? I mean, it makes sense, the influencers are small potatos in many cases just hustling to get by. But... the company probably just takes the risk as a potential cost of doing business (especially when enforcement is so rare; in this case they were fined $1 million which isn't peanuts, but I wonder what % of their profits it was...), and the influencer has no incentive to worry about it at all unless the company paying them tells them to.
  - fouc 5y ago
    when an influencer is making $10k/mo or more, they probably have incorporated, or they're a sole proprietorship.

jasode 5y ago

>What I'm specifically interested in, is what happens when as an influencer you _don't_ disclose an ad? Are there fines? Of course, not everyone is caught and punished but if you're big enough to attract the scrutiny of the FTC, they do issue fines for not disclosing ad sponsorship. Example: https://www.marketingdive.com/news/ftc-fines-detox-tea-company-1m-over-instagram-ads/573703/ https://www.marketingdive.com/news/ftc-fines-detox-tea-compa...

jrochkind1 5y ago
Thanks for link! In that case, fined the company, but not the influencers? I mean, it makes sense, the influencers are small potatos in many cases just hustling to get by. But... the company probably just takes the risk as a potential cost of doing business (especially when enforcement is so rare; in this case they were fined $1 million which isn't peanuts, but I wonder what % of their profits it was...), and the influencer has no incentive to worry about it at all unless the company paying them tells them to.
- fouc 5y ago
  when an influencer is making $10k/mo or more, they probably have incorporated, or they're a sole proprietorship.