Digital ad campaigns are all about advanced targeting that influencers can’t really do. Influencers are more like traditional media that can describe their gene

Digital ad campaigns are all about advanced targeting that influencers can’t really do. Influencers are more like traditional media that can describe their general demographics, but can’t precisely deliver ad dollars. For example say I follow a lot of architecture / interior design / construction accounts. A company that pays a construction influencer is going to waste their money on my impression — I’m never going to buy professional-grade construction equipment. On the other side Instagram or whomever already knows I’m a white collar worker and just sends me ads for ring lights and laptop stands. So influencers and platforms are essentially going after different sets of ad dollars.