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Isn't there a jurisdictional problem here? I can't imagine anyone outside of Germany paying any attention to this.
by stickfigure 5y ago
Isn't there a jurisdictional problem here? I can't imagine anyone outside of Germany paying any attention to this.
- zinekeller 5y agoUnless you're in Germany or specifically targeting Germans, nope. But some people are interested in these type of topics, especially when compared to (for example) America's lax policies (but it can't beat America's very lax policies on sponsorships in television and movies).
- colinmhayes 5y agoEven if you're specifically targeting Germans. I don't see how international influencers could be judged against.
- dathinab 5y agoI don't think this law has the same (intentional) overreaching characteristics as GDPR, i.e. it only applies to people "doing business" in Germany. In this end the ruling just clarifies some legal details about when and when not you need to label it in certain cases where the respective law(s) "standalone" was clear enough. The ruling also seems to be in general in favor of influencers, making it clear that in certain situations they don't have to label content as ads.
- Bayart 5y agoIt's typically the type of stuff that ends up becoming an EU norm.
- IfOnlyYouKnew 5y agoI believe this is most common in the teenager-focused segment, especially young girls and cosmetics? That demographic will tend to prefer domestic content because the language still makes a difference at that age and fashion/products/culture are not completely universal.
- wongarsu 5y agoHaving your own language has its advantages. Sure, Germans are very active in English-speaking communities where this is impossible to enforce, but many people prefer German-speaking communities, and there these kinds of things are very enforceable because most German speakers actually live in Germany.