I think the text on the homepage is too technical for your target audience. Try listing the benefits and features in a way a business type person can understand

I think the text on the homepage is too technical for your target audience. Try listing the benefits and features in a way a business type person can understand. You can don't have to include the part about being written in Java... Only developers care about that. Overall this could be a good service. I agree with others, you can make this kit free and charge for a monthly fee for support/maintenance. Just something to consider. Your niche is in an area where business users will be happy to pay for support.