These guys are really onto something. Playing with their stuff for a little while was at once fun and annoying: I'd have killed to have this tech when I was an

These guys are really onto something. Playing with their stuff for a little while was at once fun and annoying: I'd have killed to have this tech when I was an indie iOS dev, trying to scrape by knowing nothing about server development. Seriously, I'd come up with cool features all the time, but have no idea how to get started building the server components they needed. Parse abstracts all that pain behind a few Objective-C methods that work just like all the other frameworks I use each day. I can store arbitrary data to the cloud and construct specific queries to pull it back down – without the mental overhead of learning or maintaining a new stack. It's a simple idea but it's implemented with enough clarity and flexibility that you can accomplish a lot of neat stuff. Huge cheerleader for this team – I think they've got a lot to offer the many mobile developers who have ambitious projects and limited time/budget for outside server help.