First was the introduction of Like/Share/Recommend buttons for third party web sites. Now Facebook is providing a data engine for third party ads. It seems clea

First was the introduction of Like/Share/Recommend buttons for third party web sites. Now Facebook is providing a data engine for third party ads. It seems clear that the next step is for Facebok to become an ad provider for external networks. I think this new deal is a pretty smart way for them to test the waters with regard to privacy + third party ads.