>The mind boggles a bit to imagine what might have been for them if they had just moved forward on hybrid, plug in hybrid, full EV path. They could have blended

>The mind boggles a bit to imagine what might have been for them if they had just moved forward on hybrid, plug in hybrid, full EV path. They could have blended that mix more and more until full EV. i think there is a speadsheet somewhere inside Toyota where your "nightmarish" - because it cannibalizes significant share of the current revenue from hybrids - scenario is precisely described. The fear of cannibalization of current cash cow (and related internal uphill battle with the top management milking the cow) is frequently the reason behind seemingly obvious blunders by BigCo-s.