This is a feature of the internet publishing model crossed with the social media marketing model: people believe they need followers to advance their career, an

This is a feature of the internet publishing model crossed with the social media marketing model: people believe they need followers to advance their career, and websites need content to feed the hungry click monster. I see the same phenomenon in other domains I pay attention to. Giving him the benefit of the doubt, it may be a bit worse in the creative world, since there are so many more people in it looking for a leg up.