Steve Jobs told to his associates: “If by the end of the night you don’t find a name, I’ll send the paperwork with ‘Apple’.” So he had 8hrs sleep and a name.

Steve Jobs told to his associates: “If by the end of the night you don’t find a name, I’ll send the paperwork with ‘Apple’.” So he had 8hrs sleep and a name. That strategy didn’t work well for Jeff Bezos, who went with “Cadabra” for a few months, which he admits is a terrible name (cadavra).