"Public health messages need to be kept simple." is something I almost agree with. The problem comes is when the simplicity starts leaving things out and edges

"Public health messages need to be kept simple." is something I almost agree with. The problem comes is when the simplicity starts leaving things out and edges into "not the full truth," at which point people can identify that you have -- perhaps not intentionally -- deceived them. That lowers trust. This current pandemic is an excellent example of what happens when you have lowered trust.