I think it's the characters. Toy Companies make characters first, and then the toys are just cheap plastic incarnations that would otherwise be worthless. Tee

I think it's the characters. Toy Companies make characters first, and then the toys are just cheap plastic incarnations that would otherwise be worthless. Teenage Mutant Ninja Turtles was an amazing comic book. GI Joe was revitalized with a comic book and cartoon, the toys are the money-making add-on. Disney's ownership of Marvel Comics is valuable because they own this creative universe can can bilk it in any number of ways for a very long time to come. They can reboot Spiderman for decades.