Here's an example of a public company using a non-GAAP measurement that makes a little more sense: For the last few years EA has been including deferred net re

Here's an example of a public company using a non-GAAP measurement that makes a little more sense: For the last few years EA has been including deferred net revenue as the largest item in their non-GAAP numbers. This value reflects the estimated revenue from ongoing online sales of digital goods over the expected lifetime of an online game. Example: http://investor.ea.com/releasedetail.cfm?ReleaseID=594196 http://investor.ea.com/releasedetail.cfm?ReleaseID=594196 (note the detail they go into as to why they're including the non-GAAP items towards the middle of the release for contrast with Groupon)