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That feature can be oppressive. You can disable it if you log in to the website (you may need to sign out and back in on your streaming device for the setting t
by fshbbdssbbgdd 5y ago
That feature can be oppressive. You can disable it if you log in to the website (you may need to sign out and back in on your streaming device for the setting to take effect).
My guess is that it appeals to the average “turn on the TV and watch whatever is on” consumer, and Netflix probably prioritizes retaining them.
- jamesfinlayson 5y agoI discovered that setting by accident on the website - pretty annoying that you can't set it through the TV (but more views is better so make it hard to change).
- ipaddr 5y agoAre more views better? They cost more money but provide advertising. People paying monthly and churn is more important.
- jamesfinlayson 5y agoYou're probably right - I assumed the reasons were similar to Youtube and autoplay but maybe not.
- fshbbdssbbgdd 5y agoI believe Netflix does care about total hours viewed, because it’s a strong predictor of churn as well as pricing power. The more time consumers spend on Netflix, the more they value it, and the less likely they are to cancel (even when the price goes up).