They need predictable revenue GROWTH, not just predictable revenue. Because if you’re not growing, then you’re dead. And no one wants to be dead. This is the

They need predictable revenue GROWTH, not just predictable revenue. Because if you’re not growing, then you’re dead. And no one wants to be dead. This is the fallacy that all big companies seem to fall into, because they try to keep chasing the kind of growth numbers they had when they were small, but of course they can’t possibly sustain that level of growth.