In my experience, productivity apps have more in common with lifestyle brands than, say, email. In that way, there's no winning any more than one brand can effe

In my experience, productivity apps have more in common with lifestyle brands than, say, email. In that way, there's no winning any more than one brand can effectively own a space. If I were CEO of one of these products, I'd quickly diversify into other areas in order to differentiate, add value to subscriptions, and better cater to a particular audience. How I'd do that would depend on the lifestyle brand I'm trying to establish. I've heard this called the law of division in marketing.[1] 1: https://ericsink.com/laws/Law_10.html https://ericsink.com/laws/Law_10.html