Yes, in short it's for relatability. You're talking about a general circulation newspaper -- and one of the very biggest at that. At the end of the day, their

Yes, in short it's for relatability. You're talking about a general circulation newspaper -- and one of the very biggest at that. At the end of the day, their customer is the general American news consumer, and what they read has to make sense to them. A technical or industry-aware American probably won't go to WSJ first for their technical / industry news.