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It is the network effect. Inuit is very aggressive in killing any competition and they are widely used by CPAs and accounting firms. My CPA told me flat that if
by codegeek 5y ago
It is the network effect. Inuit is very aggressive in killing any competition and they are widely used by CPAs and accounting firms. My CPA told me flat that if I don't go with Quickbooks, she would have a harder time playing with a more "fancy" system. So unless the CPAs and accountants are onboard, it is tough to kill Intuit.
- WorldMaker 5y agoIt's not just the network effects of CPAs/Accountants, but also banks and vendor invoice software. It's also the decades of lock in where all of a company's accounting data has been in QB. From what I've heard part of why CPAs/Accountants are reluctant to learn some other system that isn't QB isn't because QB is good for them, but that they have decades of accumulated cruft like Excel macros and similar hacks to try to make okay double entry lemonade from QB's awful single entry lemons. It's relearning/rebuilding all that that they don't want to do, even if they don't directly realize a lot of their pain stems from the fact that QB is just bad at its job (and has been for a long time). (Disclaimer/source: Way back in ought six, I was an intern on Microsoft's attempt at the space in a product called Small Business Accounting and then briefly Office Accounting before it died. Among other things SBA chased after CPA/Accountant buy-in and from what I heard nearly had it, as it was proper double-entry for one reason. The takeaway that winning over CPAs/Accountants alone isn't sufficient is mine based only a peripheral reading of what went wrong with that project and what I managed to gather of why that product didn't exist any longer by the time I graduated.)