Every problem that business solve, even if it is "technical", is still a business problem. Nobody cares about docker, until businesses (that might be in retail

Every problem that business solve, even if it is "technical", is still a business problem. Nobody cares about docker, until businesses (that might be in retail/healthcare/cruise/whatever) realize they can use docker for their needs. Nobody cares about stripe. Until businesses realize they just pay for a well documented, easy to use SDK. I work for a company in a sector that is not that familiar with technology. We're bridging that gap, and the software we sell is a technical product, but engineering is only part of the equation. Again, nobody cares about what we make until those business realize that software loaded on those phones everyone carries can help them improve/increase their business. Just solve problems. Labelling problems is for business analysts/consultants/hamster wheel professionals.