First, I'm not sure Tripwire wants to be "heard of" - most video game publishers want their games to be the brand. Second, you don't have to explicitly "foreca

First, I'm not sure Tripwire wants to be "heard of" - most video game publishers want their games to be the brand. Second, you don't have to explicitly "forecast" sales impact to understand there might be an impact, and that that impact is guaranteed to be negative. (Again - CEOs are paid to be good at exactly these sorts of judgment calls.) Throwing out tweets on a hot button political topic as the CEO of a games company is, at best, a high-risk, low-reward branding strategy.