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I don't know if they will stop making them completely, but they did cut production on the 12 mini due to lower demand than expected: https://www.engadget.com/ap
by ssully 5y ago
I don't know if they will stop making them completely, but they did cut production on the 12 mini due to lower demand than expected: https://www.engadget.com/apple-iphone-12-mini-production-report-172806780.html https://www.engadget.com/apple-iphone-12-mini-production-rep...
- zepto 5y agoThe ‘lower demand than expected’ is just speculation.
- ssully 5y agoIs it though? According to the article: "The company will reportedly produce at least 70 percent fewer units than it initially planned". Why else would they make a cut that large?
- zepto 5y agoDid they make that cut? Was it a cut, or was the reduction in volume part of their plan. Typically they want devices in channel globally at launch, which implies a huge ramp up at the beginning. After that they only need to keep up with constant sales volume. Tim Cook has repeatedly warned people that these kinds of supply chain rumors do not indicate what people assume they do.
- ssully 5y agoWell I will avoid further speculation then! That makes sense and I hope that is the case, the mini seems like a cool device and I hope it's part of their lineup next time I need a new phone.
- TrainedMonkey 5y agoWhat are plausible alternatives? The only one I can think of is prioritizing higher margin units due to supply chain problems.
- zepto 5y agoThe most plausible view is that the reduction in manufacturing wasn’t a ‘cut’, but was planned. Initial ramp up has to be very aggressive to make sure all channels have inventory. After that they can ramp down to match expected sales volume.