Thanks for sharing! This market of virtual trainers is a huge opportunity and I hope you can make a splash in it. If it's helpful, here's some critical feedbac

Thanks for sharing! This market of virtual trainers is a huge opportunity and I hope you can make a splash in it. If it's helpful, here's some critical feedback: > For the last few years, we’ve been on a journey to “get six pack abs”. This sounds like it's taken you years to get a 6-pack which isn't too inspiring. Plus, most fitness sites showcase the before/after photos. But on your site there aren't any photos that this program actually works. > we started off by launching a free cohort, and signing up 20 people. Over 43% said they’d be very disappointed if Consistent stopped to exist. Yeah, I'd be disappointed if I was getting something for free too and it stopped being free. The bigger question is how much they'd pay to keep going with the program. Is it $200/mo? > So far, folks have lost an average of 5LBs over the last 2 months That's not a really meaningful stat without knowing their starting bodyweight and fitness. And anyone can lose weight by eating in a caloric deficit, but are they getting the 6-pack abs you're advertising? If you want to be a 6-pack abs (or muscle-building) company, I'd focus on that as your primary stat rather than weight loss. > Solutions in the space are fragmented, have poor technology, and rarely deliver I can think of a few direct competitors with good tech and good reputations: * https://mycopilot.com/ https://mycopilot.com/ ($69/mo) * https://www.future.co/ https://www.future.co/ ($149/mo) I'm not affiliated with either company, but I have used CoPilot and really enjoyed it. At $200/mo what are you offering that those companies don't? > If at any point you choose to leave the program (even 1 day before close), you can get your money back. Sounds risky to me. Why wouldn't I quit with 1 day left and get my $799 back? What value is the app to me after the last day? > We require you weigh yourself everyday, log your food everyday, and log your exercise everyday. Logging food is hard and can feel exhausting to many people. I realize that getting your caloric intake right is a huge component of fitness, but there's a huge audience that wants to get fit without it taking over their life. You're targeting an audience that is willing to make a 4-month commitment to tracking their entire food intake every day. That sounds necessary for those interested in elite athlete / model fitness, but not so necessary for the majority of athletic-inclined folks that want to get back into shape. Is your more intensely focused audience big enough? > In addition you need to send a reflection once a week as well as a shirtless progress photo. Might want to wordsmith or rethink this. "Send me a shirtless photo once a week" sounds a little creepy. There are other ways to track fitness progress like benchmarking an exercise like pushups, pullups, L-sits, etc. > If you continue to be non-compliant Might want to wordsmith this too. "Non-compliant" makes it sound like you're building a dystopian fitness app. Instead of a stick, maybe think of a carrot that you can give users that are consistent with their progress? Like a leaderboard, achievements, discounts on future products / services, etc. Good luck!