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I would be a bit skeptical if anyone actually measured or even forecast impacts to sales prior to this decision. I had actually never heard of Tripwire until th
by sk2020 5y ago
I would be a bit skeptical if anyone actually measured or even forecast impacts to sales prior to this decision. I had actually never heard of Tripwire until the story, so it’s excellent for increasing the company’s exposure to a broader market.
Mozilla took similar action with respect to Brendan Eich. You can judge how well that worked for them.
- kthejoker2 5y agoFirst, I'm not sure Tripwire wants to be "heard of" - most video game publishers want their games to be the brand. Second, you don't have to explicitly "forecast" sales impact to understand there might be an impact, and that that impact is guaranteed to be negative. (Again - CEOs are paid to be good at exactly these sorts of judgment calls.) Throwing out tweets on a hot button political topic as the CEO of a games company is, at best, a high-risk, low-reward branding strategy.