The author claims that without Steve Jobs, Apple will become more like Google. If anything, Apple will become more like Microsoft. Google is a web company born

The author claims that without Steve Jobs, Apple will become more like Google. If anything, Apple will become more like Microsoft. Google is a web company born and bred. Data, open-source and commoditization are key to their strategies. Google's approaches are quite different philosophically from Apple. Apple is a hardware and only coincidentally software company. Because of these origins, Apple is more similar to Microsoft.