The always had streaming in mind though but the infrastructure for it did not exist for mass adoption. They used DVD and USPS to gain footprint get off the grou

The always had streaming in mind though but the infrastructure for it did not exist for mass adoption. They used DVD and USPS to gain footprint get off the ground. This enabled Netflix to wait it until the market was ready for their big tech-play. c.f. SV failures like WebTV and General Magic who were ahead of their time but the market/infrastructure didn't exist.