I can't speak for people who don't know jq, but knowing jq, this is a great tagline: it gives me an immediate understanding of what it does, how I could expect

I can't speak for people who don't know jq, but knowing jq, this is a great tagline: it gives me an immediate understanding of what it does, how I could expect to use it and what value and ease of use I can expect. I'll be trying it out next time I'm on a PC.