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"htmlq is like jq but for html" is a very specific 'dog whistle' for people who use jq. I agree that people who don't know what jq is will get no value and pay
by digitalsushi 5y ago
"htmlq is like jq but for html" is a very specific 'dog whistle' for people who use jq. I agree that people who don't know what jq is will get no value and pay no attention. But for people who use jq, the claim is, like a dog whistle, clear, concise, and means exactly what it says. In two seconds, everyone using both jq and html will instantly know what is available and log it away.
So for general purposes, it's a terrible marketing pitch. And yet I think it's a very, very valuable demonstration of knowing some of their 'customers'.
- acomar 5y agothis isn't what a dogwhistle is. it's just explanation by analogy to a model presumed to be shared by the intended audience. a dogwhistle offers a surface meaning to the uninitiated that's anodyne but communicates a hidden, coded message to those who possess some undisclosed, shared knowledge with the author. this kind of analogy entirely lacks the surface meaning and the message shared via jargon also communicates something about how you might learn enough to understand the analogy.
- philipswood 5y agoI can't speak for people who don't know jq, but knowing jq, this is a great tagline: it gives me an immediate understanding of what it does, how I could expect to use it and what value and ease of use I can expect. I'll be trying it out next time I'm on a PC.
- rendall 5y ago> I can't speak for people who don't know jq, I can, and it's not illuminating at all.