Exactly this. Social media allows you to step in a pile of shit at the speed of light. If you are a public figure who is tied, by reputation, to a “brand” then

Exactly this. Social media allows you to step in a pile of shit at the speed of light. If you are a public figure who is tied, by reputation, to a “brand” then you need to be aware of the circle of acceptable discourse for that brand and its audience. If you step outside the circle then the brand will quickly disconnect from you. Is it a pleasant way to live? No. Is it solely the fault of “the left”? No, it’s the way of everything now.