Furthermore, boycotts never actually happen. Sometimes loud people on Twitter get together and create the impression that a boycott is coming, and then the comp

Furthermore, boycotts never actually happen. Sometimes loud people on Twitter get together and create the impression that a boycott is coming, and then the company targeted blinks and does what the loud Twitter people want. But the boycotts never actually materialize, and companies that find the stones to ignore the loud Twitter people don't suffer any actual harm. Normal people tune this stuff out.