Sorry to see you get downvoted,I too suffered the same fate from Apple fans a lot of times on tech sites. The answer is simple: http://www.businessinsider.com

Sorry to see you get downvoted,I too suffered the same fate from Apple fans a lot of times on tech sites. The answer is simple: http://www.businessinsider.com/apple-is-a-religion-neuroscientists-find-it-triggers-the-same-reaction-in-your-brain-2011-5 http://www.businessinsider.com/apple-is-a-religion-neuroscie... They don't need paid PR when the best techies like some of the ones on HN are abject fans of their beloved company. Gruber makes thousands per ad off his pro-Apple RSS feed ads.