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The article also says "Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high leve

The article also says "Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement." Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right? It's not like Google dont have their own metrics platform... And is TikTok really using App Annie? So where are they getting the data from? Are they including media streaming devices like ATV, Chromecast, Roku, and so on? Overall it's a misleading report that misrepresents the attention graph of platform consumption!

est31 5y ago
You can find out which app is currently opened in Android. Do this repeatedly and you get an impression for how long which app gets used. All App Annie needs to do is pay popular app vendors to ship their data collection SDK. They might not get perfect data like Google does, but large enough samples to make statements like this.
est 5y ago
> Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right? It's based on Android battery stats. You can download 3rd party battery stats from Google Play and view other app's usage time.
- helsinkiandrew 5y ago
  Novel but this, and any other metric that App Annie is using, is only a crude approximation. An inefficient video codec would result in higher battery usage.
  - SilverRed 5y ago
    I'm pretty sure the battery stats also show the time the app was on the screen / active.
  - dannyw 5y ago
    They use hours, not battery drain.
- nsonha 5y ago
  any source for AppAnnie employing this method? Also user has to explicitly give apps permissions to monitor, it's not that simple.
Abishek_Muthian 5y ago
They use VPN, Ad blocker and every other apps which people indiscriminately give permissions to, They buyout such apps with significant number of users from the play/App stores and extrapolate the data collected through those apps. I wouldn't be surprised if publishers directly pay App Annie under the table to boost their stats. As far as YouTube screen-time is concerned Web, Game Consoles, Media centers & smart TVs would account significant screen-time and it's unlikely App Annie's data hoarding apps are installed in them(Unless say shoddy media center bought from Ali express). That said, TikTok might well indeed take over YouTube sometime in the future as they are doing what YouTube did in the beginning - Home videos sans shitty cameras, Now YouTube is all about top 1% creators with Michael Bay movie budget for each video. P.S. Not an endorsement for TikTok, Never used it, Will never use it for their moderation practice against the disabled.
- benf76 5y ago
  What are their mod policies against disabled? I think I read they don’t promote them at all due to any social risk..?
  - Abishek_Muthian 5y ago
    That's what they would say, but they told moderators to suppress posts by "Ugly", "Poor", "Disabled" because it's not glamorous enough to attract new users. [1] https://theintercept.com/2020/03/16/tiktok-app-moderators-users-discrimination/ https://theintercept.com/2020/03/16/tiktok-app-moderators-us...

est31 5y ago

You can find out which app is currently opened in Android. Do this repeatedly and you get an impression for how long which app gets used. All App Annie needs to do is pay popular app vendors to ship their data collection SDK. They might not get perfect data like Google does, but large enough samples to make statements like this.

est 5y ago

> Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right? It's based on Android battery stats. You can download 3rd party battery stats from Google Play and view other app's usage time.

helsinkiandrew 5y ago
Novel but this, and any other metric that App Annie is using, is only a crude approximation. An inefficient video codec would result in higher battery usage.
- SilverRed 5y ago
  I'm pretty sure the battery stats also show the time the app was on the screen / active.
- dannyw 5y ago
  They use hours, not battery drain.
nsonha 5y ago
any source for AppAnnie employing this method? Also user has to explicitly give apps permissions to monitor, it's not that simple.

Abishek_Muthian 5y ago

They use VPN, Ad blocker and every other apps which people indiscriminately give permissions to, They buyout such apps with significant number of users from the play/App stores and extrapolate the data collected through those apps. I wouldn't be surprised if publishers directly pay App Annie under the table to boost their stats. As far as YouTube screen-time is concerned Web, Game Consoles, Media centers & smart TVs would account significant screen-time and it's unlikely App Annie's data hoarding apps are installed in them(Unless say shoddy media center bought from Ali express). That said, TikTok might well indeed take over YouTube sometime in the future as they are doing what YouTube did in the beginning - Home videos sans shitty cameras, Now YouTube is all about top 1% creators with Michael Bay movie budget for each video. P.S. Not an endorsement for TikTok, Never used it, Will never use it for their moderation practice against the disabled.

benf76 5y ago
What are their mod policies against disabled? I think I read they don’t promote them at all due to any social risk..?
- Abishek_Muthian 5y ago
  That's what they would say, but they told moderators to suppress posts by "Ugly", "Poor", "Disabled" because it's not glamorous enough to attract new users. [1] https://theintercept.com/2020/03/16/tiktok-app-moderators-users-discrimination/ https://theintercept.com/2020/03/16/tiktok-app-moderators-us...