Yup, to me they're known just a bit less than TI and Analog Devices (now that Atmel and ST Micro are gone) and more than Microchip or ST because they serve so,

Yup, to me they're known just a bit less than TI and Analog Devices (now that Atmel and ST Micro are gone) and more than Microchip or ST because they serve so, so many high power applications. I just think those high power applications are invisible, like tens of percent reductions in the power used in an application. You can see them if you measure closely but not if you're casually working with it.