Facebook is (so far) arguably the most successful example of "permission marketing," a concept in which the marketer learns about the mark, in order to more eff

Facebook is (so far) arguably the most successful example of "permission marketing," a concept in which the marketer learns about the mark, in order to more effectively sell them some crap they don't need (and perhaps something they do need, just to be fair.) Of course, anonymity is a powerful defense against this type of marketing, particularly when it isn't particularly "permissive" in the first place. Facebook's repeatedly sneaky approach to eliminating privacy is part and parcel of that effort. So naturally, "permission marketers" think everyone should be identified as it helps them make more money. That's really what it's about: the bottom line.