This is interesting. I think this approach goes hand in hand with a much lower quality bar on TikTok. We have an expectation that YouTube videos have a certain

This is interesting. I think this approach goes hand in hand with a much lower quality bar on TikTok. We have an expectation that YouTube videos have a certain production quality, so pushing new creators would often result in unmet expectations. On TikTok new creators can record a 15 second dance and be instantly indistinguishable quality-wise from more experienced creators.