Whether I scrub ads or not has no bearing on whether a site I view makes money because I don't click on ads. Now, some sites I read do run advertising in their

Whether I scrub ads or not has no bearing on whether a site I view makes money because I don't click on ads. Now, some sites I read do run advertising in their articles, that is, they choose to plug particular products they feel deserve attention, and I'll gladly check those products out. What I refuse to reward is spamming of advertising of the sort that network TV and ad networks take part in, in which the ads shown are all about whoever has the deepest pockets and have no bearing on the quality of the products being advertised. A good example of how to make money from advertising that might actually make money off of me is the referral code system that Amazon uses, where you can embed a link to Amazon that also contains your referral code and therefore makes you money off of sales. This is flexible in that it works for any Amazon product, and also user driven in that a user can choose to add a referral code link to their site. This is in contrast to advertiser driven systems like what Google runs where the ads shown on a particular site are determined not by the site owner but on a combination of algorithms Google controls, settings controlled by the advertiser, and the unspoken force of money given to Google by the advertiser. It's true site owners have the option of blocking particular ads, but that's far from the owners actually endorsing the products advertised on their pages.