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Yeah that's right I struggled over that wording. I thought this sounded cool and upbeat but I don't know how to say it in a way where it's obvious what it does.

Yeah that's right I struggled over that wording. I thought this sounded cool and upbeat but I don't know how to say it in a way where it's obvious what it does. I guess I could say 'embed browsers in your web app' but I have no idea if that will make more sense to people. Suggestions for better copy?

brudgers 5y ago
One issue with the current formulation is that “Browser Superpowers” sounds like a property of my browser. That creates dissonance with “Web App.” Anyway superpowers is a high bar. It invites skepticism given your vested interests. Or to put it another way, “Superpowers? I will be the judge of that.”
- graderjs 5y ago
  Haha okay that's right any large claim invites skepticism but on the other side a large negative acknowledgment dismisses that potential criticism. Accusation audit ... Perhaps I should lead with ”this will probably seem like another overblown marketing site spruiking inferior overpriced technology doused in way too much marketing speak. But hang on there a minute... ” I'm not actually kidding. Just looking for solutions
  - brudgers 5y ago
    Just say what it is. Then what problem it solves. Then why I should care. It’s a funnel. Don’t waste people’s time. That’s how to build trust. Trust is the cornerstone of business relationships.
    - graderjs 5y ago
      A virtual browser you embed in your web app I guess you mean it's wasting people's time if it takes them a while to figure out what it is Thank you for your reaction
      - brudgers 5y ago
        People need to be able to figure out, "no it is not for me" quickly and accurately. That's most people. But you are wasting your time talking to people for whom your product is not a good fit too. And again, that's most people. If "superpowers" gets people who have no use for your product to spend more time on your site, that's not doing anything productive for your business. The faster you get to "no" with them, the better.
        graderjs 5y ago
        Yes it is a very niche technology. You sound as if you've had startup before. I guess you must have done some sort of marketing for that.
        graderjs 5y ago
        No worries if you didn't do that, or if you can't reply about it. I still really appreciate your contribution here. Teh niche aspect is definitely a big advantage. And if you're suggesting that a website, or posting to PH, or HN, or Reddit (or my other customary marketing channels) are not good for this niche product...well I would disagree simply because they've been very effective. My comment/post engagement there has driven in-bound leads that have led to paying customers. So while I do really appreciate your contributions here, it is slightly off the mark with regard to marketing being 'wasting time' talking to people who have no use for it. Because these people on HN, PH and Reddit have very definitely had a use for ViewFinder that they're willing to pay for. Sure, it's a wide net, but I haven't had any reach outs from people that had no idea what it was. Moreover, everybody emailing me has had a clear idea what it could do for them, and they were correct. Amazingly. Whether that's down to my marketing prowess--hahah...or down to people being so dang intelligent. Let's just call it split between. At the same time, I think I can enlarge/accelerate/amplify my 'marketing funnel' by constructing a dedicated outbound strategy--which I'm sort of in the process of doing. It's OK you were wrong about that stuff, you just don't have the experience I do with it. I'm no expert but I guess I just knew more than you about this--because this is my business. It's OK you didn't know anything about it, but I still appreciate your contributions. In this outbound case, I do very much think I want to minimize wasting time by focusing on customers for whom it's not a fit. And really laser-focused targeting clearly. So, yeah. Thank you, tho, I appreciated your comments. Very good energy for me! :)

brudgers 5y ago

One issue with the current formulation is that “Browser Superpowers” sounds like a property of my browser. That creates dissonance with “Web App.” Anyway superpowers is a high bar. It invites skepticism given your vested interests. Or to put it another way, “Superpowers? I will be the judge of that.”

graderjs 5y ago
Haha okay that's right any large claim invites skepticism but on the other side a large negative acknowledgment dismisses that potential criticism. Accusation audit ... Perhaps I should lead with ”this will probably seem like another overblown marketing site spruiking inferior overpriced technology doused in way too much marketing speak. But hang on there a minute... ” I'm not actually kidding. Just looking for solutions
- brudgers 5y ago
  Just say what it is. Then what problem it solves. Then why I should care. It’s a funnel. Don’t waste people’s time. That’s how to build trust. Trust is the cornerstone of business relationships.
  - graderjs 5y ago
    A virtual browser you embed in your web app I guess you mean it's wasting people's time if it takes them a while to figure out what it is Thank you for your reaction
    - brudgers 5y ago
      People need to be able to figure out, "no it is not for me" quickly and accurately. That's most people. But you are wasting your time talking to people for whom your product is not a good fit too. And again, that's most people. If "superpowers" gets people who have no use for your product to spend more time on your site, that's not doing anything productive for your business. The faster you get to "no" with them, the better.
      - graderjs 5y ago
        Yes it is a very niche technology. You sound as if you've had startup before. I guess you must have done some sort of marketing for that.
        graderjs 5y ago
        No worries if you didn't do that, or if you can't reply about it. I still really appreciate your contribution here. Teh niche aspect is definitely a big advantage. And if you're suggesting that a website, or posting to PH, or HN, or Reddit (or my other customary marketing channels) are not good for this niche product...well I would disagree simply because they've been very effective. My comment/post engagement there has driven in-bound leads that have led to paying customers. So while I do really appreciate your contributions here, it is slightly off the mark with regard to marketing being 'wasting time' talking to people who have no use for it. Because these people on HN, PH and Reddit have very definitely had a use for ViewFinder that they're willing to pay for. Sure, it's a wide net, but I haven't had any reach outs from people that had no idea what it was. Moreover, everybody emailing me has had a clear idea what it could do for them, and they were correct. Amazingly. Whether that's down to my marketing prowess--hahah...or down to people being so dang intelligent. Let's just call it split between. At the same time, I think I can enlarge/accelerate/amplify my 'marketing funnel' by constructing a dedicated outbound strategy--which I'm sort of in the process of doing. It's OK you were wrong about that stuff, you just don't have the experience I do with it. I'm no expert but I guess I just knew more than you about this--because this is my business. It's OK you didn't know anything about it, but I still appreciate your contributions. In this outbound case, I do very much think I want to minimize wasting time by focusing on customers for whom it's not a fit. And really laser-focused targeting clearly. So, yeah. Thank you, tho, I appreciated your comments. Very good energy for me! :)