'Be a better product manager' is key here. I would say if non-tech people have to learn one skill to manage a tech company it's learn product management. Then i

'Be a better product manager' is key here. I would say if non-tech people have to learn one skill to manage a tech company it's learn product management. Then in my opinion any of the approaches will work. Your clarity of thought and features and roadmap and scope is the most critical to building a good product. Very, very rarely can you outsource that.