Some brick and mortar shops can turn into some kind of club. The owner tries to federate people around the shop, and sell his stuff along the way. In the case

Some brick and mortar shops can turn into some kind of club. The owner tries to federate people around the shop, and sell his stuff along the way. In the case of a game store, he may organize tournaments, special events around the release of a game, help discover some obscure games, hunt down rare items and imports, and of course give competent advise.