When you only have 10 users, the easiest ways to please all your users is to do things by hand that make the experience of those users excellent, rather than wo

When you only have 10 users, the easiest ways to please all your users is to do things by hand that make the experience of those users excellent, rather than worrying about creating systems that will only pay off when you have 100,000 users. When reddit started out and had almost no user base, they had employees each impersonate a handful of different users to give the site a sense of a pre-existing community. When Dwarf Fortress was starting out, their sole developer would create custom ASCII-art scenes to send to every supporter above a certain dollar threshold.