As with many things the hard part isn't understanding how they work - most people, deep down, already know what actually works. It's hard because it requires wo

As with many things the hard part isn't understanding how they work - most people, deep down, already know what actually works. It's hard because it requires working against the part of your brain that wants to conserve energy, eat energy-dense foods, and surf the web late at night. Everybody who hasn't already built good habits wants there to be an easy, secret way to get the results without the effort (and it is effort. Once you've been doing it for a while it's very easy. But I remember how hard it was to build up to that point). The same applies for finances, dating/socialization, and business. Everybody knows to save/invest money (maybe not exactly how to invest), to not be afraid of failure, to ask questions and take initiative, to talk to users and make customers happy. Our simple animalistic brains don't like to do those things if we don't have to. It's uncomfortable for many people.