> non technical staff requesting the data That's a good way of looking at it. Consider the cube as the end product of a process of automating data the busines

> non technical staff requesting the data That's a good way of looking at it. Consider the cube as the end product of a process of automating data the business needs to make decisions. It starts with "How much did we sell yesterday?" and expands to include week-over-week/year-over-year comparisons, breakdowns by category, leaders/losers and other frequently looked at answers.