4 ms·

All channels will eventually burn out and fade, but the youtube model guarantees that there will always be new shiny content.

ethbr0 5y ago
Which is another way of staying that YouTube will leave a wake of burned out and faded creators behind it.
- cblconfederate 5y ago
  Just like all social media
  - Razengan 5y ago
    Just like all human art and celebrity culture.
    - ta2234234242 5y ago
      We loved the Bee Gees, then we hated them, then we loved them again... My favorite band from that time is ABBA, if only because they totally rocked these cat dresses, which would have made a killing on etsy if the internet existed back then. https://www.theguardian.com/music/2018/apr/27/abba-announce-first-new-songs-for-35-years https://www.theguardian.com/music/2018/apr/27/abba-announce-...
      - Razengan 5y ago
        I mean even if love art and artists from thousands of years ago, their celebrity did fade away. But we can still enjoy their best works, same with contemporary artists who produce good shit for a while and then decline (or revert back) into mediocrity.
wincy 5y ago
I mean Pewdiepie still mostly just makes dumb videos of him and gets an absurd number of views, and has over 100m subscribers.
- JCharante 5y ago
  and it's great. Imagine if he had created an incubator for the next generation of let's players or tried to make a media company. It would have been terrible (see: Casey Neistat's 368) He stuck to his usual content and his margins just keep increasing since there's no added costs for a higher viewerbase.
  - ackbar03 5y ago
    I don't really understand why some YouTube people go off doing this. What is the value proposition exactly, their success is due to themselves, how do they commodatize that and scale it to a company
    - megameter 5y ago
      This typically comes from chasing after higher sources of recognition/prestige/clout, and it's especially prone to happen when you have a background in the "traditional" industry and saw the whole endeavor of producing Internet content as a stepping stone. "Finally, I can run a proper show with real production values", they say. Emulating an idol is the goal, but there's often no particular benchmark guiding it and their creative role suddenly shifts towards managerial elements, so the final product is invariably worse than whatever they did before. Plus the impulse to do it is pretty much always an indulgence running counter to market trends.
    - sellyme 5y ago
      > What is the value proposition exactly Having a career. It's very rare for someone to last decades as a performer in the entertainment industry, and online content moves faster than most. You don't want to suddenly have no audience age 35 with zero skills or experience outside making potentially niche YouTube videos.

ethbr0 5y ago

Which is another way of staying that YouTube will leave a wake of burned out and faded creators behind it.

cblconfederate 5y ago
Just like all social media
- Razengan 5y ago
  Just like all human art and celebrity culture.
  - ta2234234242 5y ago
    We loved the Bee Gees, then we hated them, then we loved them again... My favorite band from that time is ABBA, if only because they totally rocked these cat dresses, which would have made a killing on etsy if the internet existed back then. https://www.theguardian.com/music/2018/apr/27/abba-announce-first-new-songs-for-35-years https://www.theguardian.com/music/2018/apr/27/abba-announce-...
    - Razengan 5y ago
      I mean even if love art and artists from thousands of years ago, their celebrity did fade away. But we can still enjoy their best works, same with contemporary artists who produce good shit for a while and then decline (or revert back) into mediocrity.

wincy 5y ago

I mean Pewdiepie still mostly just makes dumb videos of him and gets an absurd number of views, and has over 100m subscribers.

JCharante 5y ago
and it's great. Imagine if he had created an incubator for the next generation of let's players or tried to make a media company. It would have been terrible (see: Casey Neistat's 368) He stuck to his usual content and his margins just keep increasing since there's no added costs for a higher viewerbase.
- ackbar03 5y ago
  I don't really understand why some YouTube people go off doing this. What is the value proposition exactly, their success is due to themselves, how do they commodatize that and scale it to a company
  - megameter 5y ago
    This typically comes from chasing after higher sources of recognition/prestige/clout, and it's especially prone to happen when you have a background in the "traditional" industry and saw the whole endeavor of producing Internet content as a stepping stone. "Finally, I can run a proper show with real production values", they say. Emulating an idol is the goal, but there's often no particular benchmark guiding it and their creative role suddenly shifts towards managerial elements, so the final product is invariably worse than whatever they did before. Plus the impulse to do it is pretty much always an indulgence running counter to market trends.
  - sellyme 5y ago
    > What is the value proposition exactly Having a career. It's very rare for someone to last decades as a performer in the entertainment industry, and online content moves faster than most. You don't want to suddenly have no audience age 35 with zero skills or experience outside making potentially niche YouTube videos.