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Actually in most cases doing the non-profitable thing is literally illegal for executives. At least in the US, CEOs often have a fiduciary obligation to the sh

Actually in most cases doing the non-profitable thing is literally illegal for executives. At least in the US, CEOs often have a fiduciary obligation to the shareholders baked into their contracts. Granted they can always frame something as a loss leader or public outreach that will indirectly lead to long term profitability for the company, but they can never do charity for charity's sake.

eloff 5y ago
There is lots of room to frame things though. And companies do charity and political donations and community service all the time. Maybe it's for the tax deduction, but it's also because companies are just people, and those people care about the world they live in.