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Demographic data is what drives solid ad revenue. In this way, a niche site could actually generate better and more profitable advertising than one like Digg, w
by far33d 19y ago
Demographic data is what drives solid ad revenue. In this way, a niche site could actually generate better and more profitable advertising than one like Digg, which are less focused but have bigger numbers.
- Alex3917 19y agoI'd agree with this is theory. But how many demographics really have a higher discretionary income than web-savvy rowers? The people-who-light-cigars-with-100-dollar-bills society? :-)
- far33d 19y agoTouche.
- run4yourlives 19y agoThat depends. Some observations, like this one: http://fortuito.us/2007/05/how_ads_really_work_superfans_1 http://fortuito.us/2007/05/how_ads_really_work_superfans_1 suggest that a cadre of loyal regular fans don't bother clicking on ads at all. Instead it is the lost google user that is the real money maker. It's an interesting counterpoint that would basically mean that the standard ad model may have issues the further down the long tail you go. It would be interesting to see, and I don't have any data to corroborate this, if the "membership" model shares an inverse relationship to the ad model as you move into smaller and smaller niches.