Recently, I've ignored all stories that start with the word 'Why', have the word 'myths' in it or gives advice about what I should do in the title since they ar

Recently, I've ignored all stories that start with the word 'Why', have the word 'myths' in it or gives advice about what I should do in the title since they are almost always linkbait. I wish I understood the motivations behind people posting linkbait, especially when the website being posted has no ads or anything on it. Is it just to gain karma?